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Wbste Optimization for Google

DCB 2174

his course examines the interplay between clear business messaging and search engine optimization. Principles covered include: Niche Service, Location, Speed, Proper Website Structure, Blogs, Target Keywords, Tags, Metadata, Google Analytics basics, Google Search Console basics, AdWords basics and Tips and Tricks.

Cert Fiber Op Tech

DCB 2184

This introductory course explores the theory and history of fiber optics data transmission and is designed for anyone wanting to become certified in the basic installation, troubleshooting and testing techniques of installed fiber optics networks as required per industry standards. This program includes 85% hands-on activities by allowing you to build and test your own fiber optics network. Certification Exams are administered and graded at the end of the session. You must pass both the written and hands-on exams to successfully pass this course. This course is recognized by The US Department of Labor and is sanctioned by the Fiber Optic Association (FOA). Prerequisites: Basic knowledge of computers; ability to speak and understand the English language. Prices include study materials, exams. One-year membership to FOA.

Cert Optics Specialist

DCB 2185

This 2-day, program is designed to offer advanced training to anyone involved with the testing and maintenance of fiber optics networks. This comprehensive program explains the variety of testing standards, equipment and technological approaches used in fiber network testing and splicing and how to choose among them. This 85% hands on course explores the overall spectrum of testing and maintenance of singlemode fiber optics networks and provides a detailed overview and demonstration of various pieces of equipment used in testing and maintenance. Subject matter includes a detailed study of ANSI/TIA/EIA-526-(7)A, OTDR fundamentals and uses, OTDR vs. Insertion Loss Testing, Return Loss Testing, and Attenuation testing using the Power Source and Light Meter. This FOA sanctioned fiber optics course is recognized by the US Department of Labor. Prerequisite: Successful completion of the CFOT course within the preceding 12 months.

Cert Fiber Op Splicing Special

DCB 2186

This 2-day, Splicing Specialist Training includes a complete explanation of the importance of high performance splicing and further details the points necessary to achieve these splices. An overview of OTDR functions and trace understanding is also provided during this presentation. 85% hands on classroom activities will provide training in both fusion and mechanical splicing of either single or multimode fiber optic cables. Inside or outside plant fiber optic cable types will be utilized at instructor's discretion during these hands-on sessions along with fiber optics enclosures and splice trays. The student will be responsible for successfully making and testing both mechanical and fusion splices. In addition to the basic splicing activities outlined above, the student will further be required to correctly and efficiently install spliced fibers into splice trays and enclosures. The student will further be required to achieve a splice loss of less than 0.15 dB for all splices and demonstrate proficiency in interpretation of splice loss using OTDR splice traces. Note: The student must pass both the written and hands on exams to successfully pass this course. Prerequisite: Successful completion of the CFOT course within the preceding 12 months.

Estate Conservation

DCB 2215

ESTATE CONSERVATION: HELP PROTECT YOUR ESTATE ASSETS & AVOID UNINTENDED CONSEQUENCES Like many people, you may hope to leave a substantial legacy for your loved ones and charitable causes. But without proper planning and the appropriate financial strategies, you may not be able to protect your assets from probate and other unintended consequences. As a result, your estate may be settled in ways you did not intend. When you attend the class, you will receive a full-color, 20-page workbook on estate planning.

Social Media-Busy Entrepreneur

DCB 2231

SOCIAL MEDIA FOR BUSY ENTREPRENEURS This straightforward workshop will answer your social media questions and help you create a solid social media foundation for your business. Whether you want to grow your brand awareness, increase website traffic, or drive more sales, you’ll learn how to craft a simple social media strategy to achieve your goals. You’ll learn social media concepts and practical information for applying it to your own business, even if you’re too busy to do one more thing. Course covers: - Which is the best social media platform for your business - How to create your own social media strategy and content - Finding your ideal clients on social media - What to say – and what NOT to say – when you connect - How and when to have the sales conversation

Publish a Book with Amazon

DCB 2249

Publishing a book on Amazon is not as daunting as it seems. Free tools are available to help you create an eBook, paperback, and audiobook. Join Middletown author Marianne Sciucco (Blue Hydrangeas, Swim Season) for a two-hour workshop to learn how to prepare your manuscript for publication, upload your files to the Amazon publishing sites, position your book for the market, and promote your book once it’s available to the public. To enhance your experience it is suggested that you bring a fully charged laptop or tablet to this class.

BLOGGING FOR AUTHORS & OTHERS

DCB 2250

Blogging is a sure way to establish a presence on the internet and build your discoverability. In this two hour course, Middletown author Marianne Sciucco will teach you how to: set up your blog, decide what to blog about, drive traffic to your site, find followers, and more. This course will be helpful to authors and others with a business or product to sell.

SocialMedia Tools of the Trade

DCB 2251

SOCIAL MEDIA TOOLS OF THE TRADE FOR DESIGN & DISTRIBUTION Every marketer has tricks to save time, increase engagement and build and audience. Peek inside the tool box top marketers use to turn engagement into an art form. By using the right tools like Canva and Venngage in conjunction with the right social distribution platforms such as Hootsuite and Grum, any business can make social engagement a simple part of their routine without breaking the bank.

Appetite for a Food Business

DCB 2263

DO YOU HAVE AN APPETITE FOR A FOOD BUSINESS - NEW This class is for the person who loves to cook and has some amazing recipes that they want to share with the world. Whether it is a restaurant, bakery, food truck or stand, or a food manufacturing business, this class will provide a “soup-to-nuts” overview of the process of the planning required opening a food establishment. Topics will include: regulatory issues, start-up considerations, menu planning, financial projections, marketing, and financing. Learn from “well-seasoned” business advisers from the Small Business Development Center who work with aspiring food service entrepreneurs on a regular basis.

Real Estate Issues For Busines

DCB 2264

REAL ESTATE ISSUES OF A BUSINESS - NEW It’s all about the real estate … You’ve heard the term “location, location, location” more than a few times. But if you’re in the middle of creating a menu for your new restaurant or finding wholesalers for your retail store. It might not be the first thing on your mind. It’s time to put location at the top of your list. If you’re preparing to open a food or retail business with a storefront, or investing in income property - putting your business in the proper location might be the single most important thing you do for your business.

Culture of Inclusion

DCB 2266

CULTURE OF INCLUSION In this workshop you will learn how to operate effectively in the diverse world we live in today. This experiential workshop will help you avoid those “embarrassing moments” and help uncover you own unconscious biases. Building a solid framework for personal or professional relationships with people different from yourself will help you grow in your job and get more clients for your business. You will learn how to create and function with diverse teams to increase satisfaction and productivity. - Introductions & Icebreakers - Establishing Your Objectives - Becoming aware of the culture - Diversity & Inclusion activity with debrief - More about defining & recognizing Diversity - Awareness activity for Business with debrief - How to encourage diversity & inclusion in the workplace - Discussion of impact in your business market - Building a Diverse workforce Rosalia Bythewood-Saverino is a manager at the Hudson Valley Federal Credit Union. In 2008, she led a team to develop the credit union’s first Diversity Council. The Council was charged with educating, celebrating, and monitoring diversity and inclusion within the organization. In 2012, Rosalia completed her Diversity and Inclusion Management Certification through Cornell University. Additionally, she has experience teaching and engaging teens in diversity and inclusion and how to be successful in our diverse world.

Biz of the Acting Business

DCB 2267

Learn how to audition with cold readings and monologues, how to prepare for audition pictures and resumes, and how to develop ones resume through other acting opportunities. You will learn the professional rules of conduct for being hired and how to perform on a set. The course will include Information on how to find work inside and outside of the Hudson Valley. At the end of this course, Amy Hutchings, the head of Amy Hutchings Casting and other casting directors will come and speak to the class about their expectations. You have an opportunity to give them your photos and resume as well as do a cold reading audition. This is not an acting class, it is for people who have studied acting and are ready to step into a professional arena. Please come prepared with one comedic and one dramatic monologue as well as one two-person scene to use at the audition. You should also bring a notebook and pens as well as a folder for handouts. Prerequisite: Some acting training. Dr. Jennifer Delora, Ph.D., is Deaf. She started at SUNY Ulster in Theatre Arts and went on to the American Academy of Dramatic Arts. She is an accomplished sign music interpreter and performer. Dr Delora is also an award-winning Sign Language & Deaf Culture Specialty Technical Advisor for film, TV and stage having worked with AnnMargret, Kris Kristofferson, JoBeth Williams, Kelly Martin and many more on award winning projects. She has trained at HB Studios in NYC, The Groundlings (Improv) and L.A. Comedy Connection (Improv).

GD&T: II

DCB 2273

Excel, An Intro

DCM 1601

This Excel class will include entering data into a worksheet; navigating a worksheet; creating workbooks; inserting columns, rows, and work-sheets; creating formulas and functions and basic formatting techniques.

WordPress I

DCM 1746

INTRODUCTION TO WORDPRESS - BLOGGING Learn state-of-the-art skills in the world of web-based media? WordPress is a powerful program designed to create websites and blogs, and the most popular blogging/website platform in the world. In this hands-on course, students will learn-by- doing - how to build a blog with WordPress. Class will cover: - W hat is a blog, how it differs from a website - How to create & format blog posts • Use categories & tags - Upload photographs & media • Select & change themes - Create menus • Use widgets • Add social media links Prerequisite: This course is designed for WordPress beginners, however, all students must have a proficiency in basic computer skills, such as using email, the internet, Google and light word processing.Instructor: D. Pearlman


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