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A study of the marketing field emphasizing the integrated managerial approach to marketing management is provided. The course features the marketing mix, channel management, consumer/industrial buying behavior, and marketing information systems. The case-study method and problem-solving exercises feature marketing costs, segmentation, decisions, and management methodology. Pre or Co requisite: BUS 161 or BUS 115.
Students learn to recognize different classes of business problems that can be solved through the use of spreadsheets. Students learn how to design and develop a spreadsheet from a set of business requirements, apply financial functions, summarize data through the use of pivot tables, extract data from lookup tables, apply conditional logic to make decisions, and consolidate data from different spreadsheets. Lab fee. Prerequisite: BUS 171.
Students gain practical experience in the field of business through this internship. It is intended to complement and enhance traditional learning concepts used in classroom instruction. Internship assignments will be under the guidance of the Office of Fieldwork and Internships, 687-5192. Enrollment in this course is by student request and by advisement of the Business Department chairperson. Prerequisite: Completion of at least 12 credit hours with a minimum grade-point average of 2.00.
The Chemical Dependency Treatment Process course addresses the historical, biological, psychological, and social aspects of alcoholism, substance abuse, tobacco use/abuse, and the treatment process. Students will explore chemical dependency treatment in contemporary society, with an emphasis on direct practice skills as they apply to all areas of treatment in the field of alcohol and substance abuse. Co/pre-requisite: CDC 113.
The Chemical Dependency Counseling course is a comprehensive course that addresses counseling techniques, the complex role of the counselor in the field of alcohol and sustance abuse. The course also covers the counselor's role in assisting the client with developing the skills necessary to lead productive lives in recovery. Prequisite: CDC 113
The Chemical Dependency Individual and Family Counseling course is a study of theories and practices related to the family dynamics involved when a member has an alcohol and/or sustance abuse problem. The focus is placed on therapeutic techniques designed to facilitate effective intervention strategies for individuals within the family system. This course is intended for students in the Chemical Dependency Counselor (CDC) program and all students interested in the family dynamics in alcohol and chemical dependency. Prerequisite/Co-requisite: CDC 113.
This course addresses the preparation and application of group treatment for clients dealing with alcohol, sustance use disorders, and chemical dependency. The course will explore Chemical Depedency Counseling practice specific to this population to include identifying and incorporating group skills, relapse prevention, and the development of long-term behavioral change necessary to clients for sustaining recovery from alcohol and chemical dependency. Prerequisite/Co-requisite: CDC 113.
Properties and structures of elements, compounds, and mixtures; the changes which these substances can undergo; the mole concept and basic stoichiometry; the simple gas laws; and the related mathematics, metric measuring system, and nomenclature required for the examination of these topics are covered in this nonlaboratory course. 3 hrs. lect. Students may not use this course to satisfy a science requirement or elective. Students who want to go on to the traditional General Chemistry sequence (CHE 103 and CHE 104) should take CHE 101 instead of this course. Prerequisite: MAT 098 or by advisement
The essential facts, laws, principles, and theories of chemistry are presented in this course. Topics include fundamentals of measurement, the mole concept and stoichiometry, basic thermochemistry, kinds of matter, atomic theory, chemical formulas and equations, gas laws, and elementary molecular theory and bonding. This course requires use of a scientific calculator and purchase of safety goggles for lab use. 3 hrs. lect.; 3 hrs. lab. Lab fee. This course is recommended for those wanting to go on to the traditional General Chemistry sequence (CHE 103 and CHE 104). Prerequisite: MAT 098.
Fundamental principles, concepts, and theories of chemistry are studied in this course: measurement, problem solving, laws of chemical combination, chemical nomenclature, stoichiometry, simple chemical reactions, the gas laws, the kinetic-molecular theory, thermochemistry, atomic structure, periodic properties, molecular structure, and theories of chemical bonding. The laboratory emphasizes the acquisition, analysis, and interpretation of quantitative data. This course requires use of a scientific calculator and purchase of safety goggles for lab use. 3 hrs. lect.; 3 hrs. lab.; 1 hr. recitation. Lab fee. Prerequisite: High School Regents Chemistry or CHE 101. Pre or Corequisite: ENG 101 and MAT 160 or higher.
The major part of this course presents a study of the nature of chemical interactions: intermolecular forces, condensed states of matter, phase changes, solution chemistry, chemical kinetics, chemical equilibria, acid-base theory, chemical thermodynamics, oxidation-reduction reactions, and electrochemistry. Other possible topics may include nuclear chemistry, transition metal chemistry, and introductory organic chemistry. The laboratory emphasizes methods of quantitative analysis. This course requires use of a scientific calculator and purchase of safety goggles for lab use. 3 hrs. lect; 3 hrs. lab; 1 hr. recitation. Lab fee. Prerequisites: CHE 103 and MAT 160 both with a grade of C or better.
Basic information about cellular organization, function, and requirements, and about how these factors influence the body's growth, maintenance, and repair is presented in this nonlaboratory course for non-science majors. Topics include the environmental conditions and nutrient requirements for life; digestion, absorption, and metabolism of food and the essential nutrients; food quality, deterioration, and preservation; food laws and government regulations; the clinical results of poor nutrition; and the potential benefits of proper nutrition. 3 hrs. lect.
Students complete an approved work experience or a project related to the study of computer information systems. Prerequisite: By advisement.
Techniques for maintaining personal computer hardware, making simple repairs, and establishing preventive maintenance procedures are taught in this course. Students also study telecommunications and networking concepts. Emphasis is on diagnosing problems, assessing needs, making repairs, installing components, and testing. 2 hrs. lect.; 2 hrs. lab. Prerequisite: CIS 116 with a grade of C or better or equivalent.
Students practice critical listening, a variety of public speaking situations, language usage, and interpersonal skills. Emphasis is placed on confidence building through research, extemporaneous delivery, and audiovisual reinforcement. Prerequisite or corequisite: ENG 101.
Students gain practical experience in speaking situations, group discussion, and informative and persuasive presentations. Emphasis is on confidence-building through extemporaneous delivery and through audiovisual resources. Prerequisite or corequisite: ENG 101.
The relationship between media and society has evolved with technology. The objective of this course is to trace the history and development of the media, to explain their evolution and significance from the printing press to the advent of the Internet, and to examine how the media can act both as a mirror and a model of culture. The course will also explore the various issues used by modern media to understand themselves and their relationship to society and to define job opportunities, roles, and responsibilities for those interested in pursuing a career in the print or electronic media. Prerequisite or corequisite: ENG 101. Recommended prerequisite: COM 103.
This is a performance course stressing basic techniques of reading aloud to children. Students will examine how literature relates to children's changing interests as they grow. A major emphasis is on classroom participation, as students demonstrate the ability to help build children's communication skills through enrichment activities that further stimulate learning by directly involving the children.
In this basic introduction to the principles of public relations, students study the growth, professional development, and role of public relations as a management function. Students also study professional practices and strategies, including case analyses of education, government, and trade associations.