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A study of the marketing field emphasizing the integrated managerial approach to marketing management is provided. The course features the marketing mix, channel management, consumer/industrial buying behavior, and marketing information systems. The case-study method and problem-solving exercises feature marketing costs, segmentation, decisions, and management methodology. Pre or Co requisite: BUS 161 or BUS 115.
This course builds on BUS 115, Entrepreneurship and provides students with a toolkit of strategies, knowledge and resources to empower them with the 21st century skills needed to start and operate sustainable businesses. Students will work in groups to experience the fundamentals of business models/customer development and business planning utilizing the Business Canvas Model. A deeper discussion of the basics of entrepreneurship covered in BUS 115 will include topics such as recognizing business opportunity and developing successful business ideas; assessing and obtaining financing; building a new venture team; marketing issues, challenges and planning; as well as managing and growing the entrepreneurial firm. Today's important business issues including conscious capitalism; stakeholder theory; leadership; social responsibility of business; sustainability; value chain responsibility and diversity in the workplace will be interwoven into the classwork done on entrepreneurship. Prerequisite: BUS 115.
Students practice critical listening, a variety of public speaking situations, language usage, and interpersonal skills. Emphasis is placed on confidence building through research, extemporaneous delivery, and audiovisual reinforcement. Prerequisite or corequisite: ENG 101.
This course introduces students to the study and exploration of the entire administrative spectrum of criminal justice including: organizational principles and theory, applications to criminal justice agencies, motivation, productivity, financial and personnel administration, rights of criminal justice employees, technology, discipline and liability issues, community relations, ethics, and effectively dealing with a variety of emergency management issues. An emphasis will be placed on learning from actual public administration case studies and on preparing for new challenges that future criminal justice administrators will likely confront.
This course presents an examination of prevailing juvenile justice philosophy, existing juvenile justice laws, public policy, and current research and theories, as well as methods of treatment, control, and prevention.
This course covers the fundamentals of computer problem solving and programming. Topics includes: program development process, differences between the object-oriented, structured, and functional programming methodologies, phases of language translation (compiling, interpreting, linking, executing), and error conditions associated with each phase, primitive data types, memory representation, variables, expressions, assignment, fundamental programming constructs (sequence, selection, iteration), algorithms for solving simple problems, tracing execution, subprograms/functions/methods, parameter passing, secure coding techniques (criteria for selections of a specific type and use, input data validation), and professional behavior in response to ethical issues inherent in computing. The Java programming language is used. Corequisite: MAT 115 or equivalent or permission of the instructor.
This course covers the fundamentals of data structures and software modeling. Topics include: modern IDE for software development and code version management systems, design and development of reusable software, software modeling (class diagram, use case, CRC card), introduction to analysis of algorithms (order notation), abstract properties, implementation and use of stacks, queues, linked lists, and binary trees, binary search trees, recursion, and efficiency of recursive solutions, range of search (sequential, binary), select (min,max, median), and sort algorithms (quicksort, merge sort, heap sort) and their time and space efficiencies, software quality assurance (pre and post conditions, program testing), team development of software applications, and professional responsibilities and liabilities associated with software development. Prerequisite: CSC 180 with a grade of C- or better or permission of the instructor.
Android is now the most widely used operating system among smart phones, tablets, and PCs. This course prepares the student to be a professional Android software developer. It is based on an app-driven approach. Mobile system concepts specific to Android are presented in the context of complete working Android apps, rather than using sample code snippets. The student is expected to construct these applications and test them in a simulated mobile device environment.
Concepts and techniques introduced in this course include:
Â· Fundamentals of the Android Studio development environment
Â· Concepts and structure of the Android application environment
Â· Graphical user interface conventions and graphical concepts
Â· Remote access to information using industry standard protocols
Â· Access to relational data stored on the Android device (via SQLite or equivalent)
Â· Animation and simple game development
Corerequisite: CSC 180 or permission of the instructor.
This course expands on the fundamental computer game concepts and techniques introduced in CSC 220, Computer Game Design I. It advances use of the C# programming language to animate and handle interactions with the game environment, game elements and the players. Special emphasis will be given to insuring good game performance. Physical principles of mechanics and lighting will be enlarged to include more natural movement, interaction among objects such as wind and lighting with shading and textures. Computer programming scripts will interact in advanced ways with objects composed of curves, and coverings such as clothed human actors in the game.
Prerequisite: CSC 220 or permission of the instructor.
This course covers fundamentals of computer architecture and organization. Topics include: classical von Neumann machine, major functional units, primary memory, representation of numerical (integer and floating point) and non-numerical data, CPU architecture, instruction encoding, fetch-decode-execute cycle, instruction formats, addressing modes, symbolic assembler, assembly language programming, handling of subprogram calls at assembly level, mapping between high level language patterns and assembly/machine language, interrupts and I/O operations, virtual memory management, and data access from a magnetic disk. Prerequisite: CSC 180 with a grade of C- or better or permission of the instructor.
Students are introduced to national income analysis. Topics include money, banking and monetary policy, national income determination and fiscal policy, macroeconomic policy, the problems of inflation and unemployment, and economic growth. Prerequisite: MAT 100 or high school Mathematics Course II or by advisement.
The laws of markets are surveyed in this course. Topics include the law of supply and demand, the economics of the firm, competition, monopoly, and economic regulation. Prerequisite: MAT 100 or high school Mathematics Course II or by advisement.
Students read, discuss, and write essays that explore contemporary social issues. Students work on skills necessary to meet the challenge of writing accurately and clearly on the college level. Students write a minimum of eight essays, including three in-class essays. Emphasis is on the development of a topic, use of appropriate rhetoric and research, and a review of grammar. At the end of the semester, students must take a writing competency test, which is evaluated by a panel of instructors and constitutes 25% of students' final grade for the course. Prerequisite: Placement by test or completion of ENG 081 with a grade of C or better. A grade of C or better must be earned for advancement to ENG 102.
Students read and discuss literature that explores the human condition and its moral dilemmas, social problems, and values. This course continues to stress the development of writing skills, with emphasis on criticism, analysis, research methods, and documentation. A research paper is required. Prerequisite: Completion of ENG 101 with a grade of C or better. Prerequisite or corequisite: LIB 111.
This course has been designed with Early Education English majors (1-6) in mind, but it is also open to all English Education majors and as an elective to students outside the discipline. The primary focus of the course is to critically examine selected titles from the Newbery Medal and Honor Book list. In addition to the Newbery titles, special consideration will be given to classics of children's literature from the Victorian period to the modern period. Class discussions will focus on the social and literary implications of children's literature, literary technique and content, and the role of fantasy in children's literature. Prerequisites: ENG 102 with a grade of C or better and LIB 111 or by permission of instructor.
Students are introduced to poetic forms, themes, and techniques exemplified in the works of British and American poets. Prerequisites: ENG 102 with a grade of C or better and LIB 111 or by permission of instructor.
An introduction to technical writing, this course considers the problems of presenting technical subject matter and provides instruction and practice in report writing and oral presentations. Prerequisite: ENG 102 with a C or better or A.A.S. program requirement or permission of the instructor. Prerequisite or corequisite: LIB 111.
Designed for the non-science major, this course provides an introduction to Earth Science through an examination of the Earth's atmosphere and oceans. Topics covered include the Earth-Sun system, the structure and composition of the Earth's atmosphere, global circulation patterns, severe weather, global climate change, physical oceanography, shoreline processes, and the seafloor and plate tectonics. This course may not be taken for credit by students who take GEG 101. 3 hrs. lect.
This course exposes students to various skills, techniques and strategies that have been identified as high impact practices most likely to positively impact college success. These skills include knowledge and tips on college transition, planning, note-taking, studying, time management, technology, awareness as self-learners and other academic skills as well as thorough gaining an awareness of campus resources available to support student success. This course is also designed to integrate foundational SUNY Ulster Institutional Learning Outcomes (ILO's) into each new student's learning experience.
This one-credit course is required for all first time college students matriculated in a degree program, including Early College students, former Collegian students now attending the College and students with no prior college experience. Students who matriculate prior to accumulating 12 credits will be required to take this course the semester of matriculation. Students who are currently enrolled in or have completed KEY 103 or COS 101 have met the requirement for FYE 101.