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BUSINESS OPPORTUNITIES IN THE GOVERNMENT MARKETPLACE
You will be given information about classifying your business to access government contracts, how to use bid opportunity portals, and the basics of procurement methods for effective sales to government entities.
SUCCESSION PLAN FOR YOUR SMALL BUSINESS
A very important topic for many business owners is learning how to prepare an exit strategy. This is an area confronted by many small business owners when they want to sell their business. The key issue is drawing an exit strategy with enough anticipation, valuing the business, identifying possible options, etc. This class addresses the issue of business continuity.
FINANCIAL PROJECTIONS FOR A SUSTAINABLE BUSINESS
Financial control is the backbone of business success and survival! Many small business owners tend to overlook and underestimate financial projections because of a natural fear or lack of understanding of basic financial principles. This is financial literacy applied to small business settings.
PRICING YOUR PRODUCT OR SERVICE
This seems to be a recurring issue with small business owners that are confused by how much to charge for their goods and services. The seminar would examine market forces and internal cost structures that determine pricing.
TAX CUTS & JOBS ACT 2018
What Provisions in the new tax law could affect you and your family? The Tax Cuts and Jobs Act takes effect in 2018. This $1.5 trillion tax-reduction package fundamentally changes the individual and business tax landscape. Some of the tax changes are permanent, while others expire after 2025. Whether you will pay more or less in income taxes depends on a variety of factors unique to your situation. So the more you know about the tax law provisions, the better prepared you will be. When you attend the class, you will receive a 20-page, information-packed workbook.
A two-day didactic and experiential workshop for counselors,
therapists, coaches. In this weekend course we explore a variety of mindfulness
and embodied practices, with experienced teacher support. The
workshop covers neuroscience models, and research on the efficacy and
applications of these practices as stand-alone intervention. Youâ€™ll learn 1)
how to do these transformative practices for your personal renewal and
resilience, then also, 2) practice teaching mindfulness safely to clients with
history of addiction, depression/anxiety, and trauma. Scripts and bibliography/online resources provided. Recommended texts: A Clinicianâ€™s Guide
to Mindfulness by Christiane Wolf & Greg Serpa.
In our culture we look at emotions and feelings as something to be controlled or avoided. It is said over and over again, â€œthere is no place for emotion or feelings in the workplace.â€ Emotional Intelligence asserts that unless people acknowledge, confront, understand, embrace and communicate human feelings and emotions more openly, appropriately, intelligently and realistically, they are doomed to keep repeating the same personal and professional mistakes that they have consistently made in the past. This course shows the participant how to develop their Emotional Intelligence so that they are better able to communicate feelings and emotions in a more effective, productive, less conflictive, more constructive way.
This course focuses on acclimating aspiring entrepreneurs to a swiftly changing economic landscape. Business models of the future are increasingly complex, community-focused, and tech-oriented. Weâ€™ll learn how to approach traditional aspects of business with creativity and ingenuity. Topics include ideation and visioning, business-building, creative business development and marketing, authentic leadership and communication, and organizational development.
UNDERSTANDING & NAVIGATING THE GIG ECONOMY
â€œGigâ€ workers make up a significant part to the US Economy now. Enter into an in-depth discussion of the factors driving the growth of the â€œGig Economyâ€. What is a â€œgigâ€ job? Who are the major players? What are the benefits and pitfalls to â€œgigâ€ workers and their employers?
SEARCH ENGINE OPTIMIZATION (SEO) 101 - WHAT YOU NEED TO GET STARTED
Keeping your digital ducks in a row is still how you get found online. This class is designed to remove the guesswork surrounding how your web page is found and evaluated by search engines.
- Learn back end techniques to provide search engines with a clear understanding of your siteâ€™s content
- Understand the role of structured data and its impact on search results
- Tools for optimizing your page titles and meta descriptions
- Review On-page Ranking factors that determine your web pageâ€™s worth for search engines
MOBILE OPTIMIZATION - HOW LOCAL SEARCH DRIVES BUSINESS
In todayâ€™s world going mobile is everything. The class will break down how to prepare for the mobile world. Is your site ready?
- Understand the role of Googleâ€™s move to mobile-first indexing
- Tips for simplifying your site design for a mobile experience
- Understanding mobile SEO best practices and how they affect local search results
- Techniques for improving page speed for user experience on mobile devices
HOW TO BUILD YOUR FIRST EMAIL MARKETING CAMPAIGN
Email campaigns are still a powerful way to reach your ideal customer. With all the noise in our inboxes, we will review ways to make your email efforts count. Understand the critical components of developing a comprehensive email marketing campaign. Review current software options for managing your email campaigns. Learn how to establish baselines for
testing and measuring your digital outreach effort and understand the role in landing page design and user experience with email marketing.
OPTIMIZING YOUR INSTAGRAM FOR BUSINESS
Instagram is taking the business world by storm. This class will focus on how to properly position your brand and introduce your business to a whole new audience. You will learn how to identify your brand voice and how to develop digital content that supports your business goals. Tips on how to create a content calendar that simplifies social posting will be covered.
Learn how to use social listening to find opportunities to reach out to your ideal customer. Discover the tools and techniques marketers use to help broadcast content efficiently.
CASAC students and others in the field can expect to learn valuable skills
for success in the field, including: Improved trust-building and relationship
skills with patients; Increased ability to read & respond to body language
and non-verbal communication; Strengthened teamwork strategies to best
navigate the workplace environment. Participants will also better understand the equine assisted model - and why itâ€™s become largely integrated in the field of substance abuse treatment and relapse prevention. All activities take place on-the-ground. There is no riding and no horse experience required.
Infiltration and Duct Leakage (IDL) certification is a task-oriented credential that verifies a candidate can successfully conduct air infiltration and duct leakage tests to the ASTM E1554-07 standard. Sometimes referred to as Duct and Envelope Tightness (DET) on the training side, earning the IDL certification is a simple, comprehensive and affordable way for technicians of home builders, remodelers, HVAC and insulation contractors to gain the skills they need to offer duct leakage and blower door tests, in compliance with IECC energy codes for new home construction.