This course is not currently scheduled.
Please check back at a later date for future semester offerings.
You have a product or service that is on the cutting edge of technology and could be a game-changer. Yo will need to find the best way to get your product to market. This course will introduce the product life cycle of high-tech products and help you find the best way to enter the market and sell your product or service. This course will cover: identifying the unique marketing characteristics of high-tech products, learning about the stages of the Product Life Cycle, getting an introduction to the Product Diffusion Curve and seeing examples of high-tech product pricing, placement and promotion considerations.