This course is not currently scheduled.
Please check back at a later date for future semester offerings.
Not all websites are created equal. For your online business presence to yield maximum benefit to your business, all content on the site must be designed to communicate value to your ideal customer in an easy and natural way. In this course, students will learn how to define and plan their website content for the optimal conversion to business goals. This course covers: content blocks and flow, user journey, graphic branding, calls to action, online marketing strategy, mockups and wireframes.