This course is not scheduled during the Non-Credit semester.Click Here to see when this course is scheduled.
Marketing your business to attract new customers has drastically changed over the past 10 years. The good news is that your marketing dollar actually goes farther, but the bad news is that it is much more complicated to market effectively. This course will teach you how to leverage the power of the internet with your website, social media and email marketing. It will give you the strategies you need to make sure you are being found on the internet and that people are seeing you in a positive light. Focus will be on how to use social media to engage customers and build long term relationships that drive business. Topics will include: the must doâ€™s to increase your online presence, the â€œmust havesâ€ for your website, managing your online reputation and getting results with social media.