This course is not scheduled during the Summer 2019 semester.Click Here to see when this course is scheduled.
A study of the marketing field emphasizing the integrated managerial approach to marketing management is provided. The course features the marketing mix, channel management, consumer/industrial buying behavior, and marketing information systems. The case-study method and problem-solving exercises feature marketing costs, segmentation, decisions, and management methodology. Pre or Co requisite: BUS 161 or BUS 115.