Courses

Market Princ & Practices

This course is not scheduled during the Summer 2017 semester.

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BUS 205

Business & Professional Studies

Credits: 3

A study of the marketing field emphasizing the integrated managerial approach to marketing management is provided. The course features the marketing mix, channel management, consumer/industrial buying behavior, and marketing information systems. The case-study method and problem-solving exercises feature marketing costs, segmentation, decisions, and management methodology. Prerequisite: BUS 161.

This course is not scheduled during the Summer 2017 semester.

Click Here to see when this course is scheduled.

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