Market Princ & Practices

BUS 205

Business & Professional Studies

Credits: 3

A study of the marketing field emphasizing the integrated managerial approach to marketing management is provided. The course features the marketing mix, channel management, consumer/industrial buying behavior, and marketing information systems. The case-study method and problem-solving exercises feature marketing costs, segmentation, decisions, and management methodology. Pre or Co requisite: BUS 161 or BUS 115.

We currently offer the following class for this course:

Market Princ & Practices

Section: BUS205 - 03

CRN: 21802

Type: Lecture

Instructor: Mindy Kole

Term: Spring 2019

Fees: Technology Fee $65

Required Textbook

Class Schedule

Dates: 01/22/2019 - 05/17/2019
Days: Tues, Thurs
Time: 11:40 am - 01:00 pm
Location: HAS 208

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