SUNY Ulster Offers Social Media and Online Marketing Courses this Fall

Sep

11

SUNY Ulster Offers Social Media and Online Marketing Courses this Fall

Courses on SEO, Video/Podcast Production, Google Analytics, and WordPress Among Offerings

SUNY Ulster Offers Social Media and Online Marketing Courses this Fall

Courses on SEO, Video/Podcast Production, Google Analytics, and WordPress Among Offerings

September 11, 2019 – Kingston, NY – The SUNY Ulster Office of Continuing and Professional Education offers a variety of social media and online marketing courses this fall. All courses will be held at the Kingston Center of SUNY Ulster unless otherwise noted.

All Eyes & Ears - Video & Podcast Production Tips

This class will provide insights into the tools and techniques needed to make video and podcasting work for businesses. Understand best practices for creating and optimizing videos online and learn simple production tips to make videos look professional.

Date: 9/25/2019

Days: Wednesday

Time: 9:00 a.m. – 12:00 p.m.

Fee: $49

Search Engine Optimization (SEO) 101 - What You Need to Get Started

Learn back end techniques to provide search engines with a clear understanding of a site’s content, and discover tools for optimizing page titles and descriptions.

Date: 10/2/2019

Days: Wednesday

Time: 9:00 a.m. – 12:00 p.m.

Fee: $49

Mobile Optimization - How Local Search Drives Business

This class will break down how to prepare a website for the mobile world. Learn about Google’s move toward mobile-first indexing and mobile SEO, and discover techniques to improve page speed and user experience on mobile devices.

Date: 10/9/2019

Days: Wednesday

Time: 9:00 a.m. – 12:00 p.m.

Fee: $49

How to Build Your First Email Marketing Campaign

This course will review the critical components required for developing a comprehensive email marketing campaign, as well as current software options for managing email campaigns and establishing baselines for testing and measuring digital outreach efforts.

Date: 10/16/2019

Days: Wednesday

Time: 9:00 a.m. – 12:00 p.m.

Fee: $49

Optimizing Your Instagram for Business

Learn how to properly position brands and introduce them to new audiences. The course will cover items such as brand voice, digital content development that supports business goals, and creating a content calendar that simplifies the process of social posting.

Date: 10/23/2019

Days: Wednesday

Time: 9:00 a.m. – 12:00 p.m.

Fee: $49

NEW! A Beginners Guide to Navigating Google Analytics

Learn the basics ofnavigating the Google Analytics dashboard, interpret website traffic data, and understand the general reporting structure. This course will also cover a basic understanding of traffic acquisition metrics, on site behavior data, and conversion goals.

Date: 10/30/2019

Days: Wednesday

Time: 9:00 a.m. – 11:00 a.m.

Fee: $35

Intro to WordPress - Blogging

Learn what a blog is, how it differs from a website, how to build a blog, how to create and format blog posts, upload photographs and media, select and change themes, create menus, use widgets, and add social media links. This class will be held at the Stone Ridge Campus.

Dates: 10/21/2019 – 10/28/2019

Days: Monday

Time: 6:00 p.m. – 9:00 p.m.

Fee: $69

Intermediate WordPress - Websites

Learn how to create and format page posts, modify images and media with WordPress Media Library tools, customize themes using CSS, and more. This class will be held at the Stone Ridge Campus.

Dates: 11/4/2019 – 12/9/2019

Days: Monday

Time: 6:00 p.m. – 9:00 p.m.

Fee: $175

For more courses or to register, call Continuing and Professional Education at (845) 339-2025 or register online at www.sunyulster.edu/ce.

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